The enduring impact of the COVID-19 pandemic on the job sector has prompted a significant shift in the way employers evaluate potential candidates. Daejah Balfour, CEO of The Career Woman, a specialised résumé-writing business, sheds light on the evolving landscape and offers valuable insights to help job seekers succeed in the current environment.



The surge in social media usage during the pandemic has reshaped the dynamics of job interviews. Recruiters and employers now expect candidates to demonstrate a deeper understanding of businesses and emerging industry trends.

Balfour highlights that this knowledge has become a crucial evaluation point for applicants, emphasising the need for candidates to be well-versed in the businesses they are applying to.

“With social media, access to information is much easier, and employers know this. They expect interviewees to be knowledgeable about basic trends within the business. This can serve as a testing point that influences the interview outcome,” advises Balfour. In the age of online presence, companies are proactive in researching candidates, making it essential for candidates to reciprocate.



Attributing the adjustment to the pandemic, Balfour notes that the challenging job market during the crisis led to innovative job search techniques. Companies, in turn, adapted their recruitment methods, favouring trends seen on social media, while traditional methods like newspaper job postings persist, social media emerges as a cost-effective and efficient platform for job announcements.

“Companies with a strong social media presence now have the power to host impromptu interview sessions, expecting a large pool of applicants for advertised jobs,” adds Balfour.



Balfour shares key tips to help job seekers stand out in interviews and navigate the post-COVID job market effectively:

1. Show initiative: Demonstrate initiative by actively engaging where needed, showcasing your skills, and going the extra mile to prove your ability to take on additional responsibilities.

2. Certifications matter: Getting certified in a specific area can significantly enhance your chances of career advancement. Certifications showcase professionalism, adherence to industry standards, and a commitment to continuous learning.

3. Informational interviews: Conduct informational interviews to gain deeper insights into prospective employers and understand the workplace culture better.

4. Graceful transition: When transitioning to a new job, leave your current position gracefully. Submit a resignation letter well in advance, allowing your employer ample time to process the transition.

5. Early career investment: Start building your career before graduation by leveraging internships and volunteering opportunities. This not only enhances your skills and experience but also strengthens your resume for a smooth entry into the professional workforce.

As the job market continues to evolve, staying informed and adopting proactive strategies will be essential for job seekers to thrive in the post-COVID era.